Privacy Policy
How Your Information is Collected, Used and Safeguarded
Up the Mountain respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.
This Privacy Policy explains how your information is collected, used and safeguarded.
1. Information We Collect
When you make a booking or contact us, we may collect:
• Full name
• Contact details (email and phone number)
• Booking information
• Emergency contact details
• Relevant medical disclosures (if voluntarily provided)
• Payment confirmation details
We only collect information necessary to provide our guiding services safely and efficiently.
2. How We Use Your Information
Your information is used to:
• Confirm and manage your booking
• Communicate important hike information
• Ensure participant safety
• Respond to enquiries
• Process payments
• Comply with legal obligations
We do not sell, rent or trade your personal information.
3. Lawful Processing
Your personal information is processed lawfully and reasonably for legitimate business purposes, including:
• Performing our contractual obligations
• Ensuring safety during guided hikes
• Maintaining accurate records
By booking with Up the Mountain, you consent to the processing of your personal information for these purposes.
4. Data Security
We take reasonable technical and organisational measures to protect your personal information against:
• Loss
• Unauthorised access
• Disclosure
• Misuse
While no online system is completely secure, we use reputable booking and payment platforms that follow standard security protocols.
5. Payment Information
Up the Mountain does not store your full payment details.
All payments are processed through secure third-party payment providers.
6. Sharing of Information
Your information will only be shared:
• With payment service providers for transaction processing
• Where required by law
• In emergencies where medical or safety assistance is required
We will never share your information for marketing purposes without your consent.
7. Retention of Information
We retain your information only for as long as necessary to:
• Fulfil booking obligations
• Comply with legal requirements
• Maintain safety and operational records
Thereafter, information is securely deleted or anonymised.
8. Your Rights
In terms of POPIA, you have the right to:
• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of information where legally permissible
• Object to processing in certain circumstances
To exercise your rights, please contact us directly.
9. Photography & Media
Photos may be taken during guided hikes for promotional purposes.
If you do not wish to appear in photographs or marketing material, please notify the guide prior to departure.
10. Contact Information
If you have questions about this Privacy Policy or how your information is handled, please contact:
Up the Mountain
Cape Town, South Africa
Email: jfsfinman@gmail.com
Policy Updates
Up the Mountain reserves the right to update this Privacy Policy when necessary. The latest version will always be available on our website.